Connected Beauty

Our Principle: It's not skincare. It's Murad.

Murad is founded on the simple truth that living younger is a choice you can make every day.

We believe that youth is a reflection of how you feel, how you look and how you live, because every aspect of your life is as interconnected as every cell in your body.

That’s why everything we do at Murad is designed to help you activate youth through hydration at the cellular level.

Murad—a connected life is a beautiful life.


Our Founder: Dr. Murad

Howard Murad, M.D. is recognized as a leading visionary for his scientific innovations and total body approach to youth building & overall wellness. His mission and passion is to help people unlock their potential to look younger, to feel younger and to live healthier, happier and more rewarding lives.


Our Philosophy: Connected Beauty

True beauty, health and well-being starts with your daily habits. Adopt these healthy habits for your most beautiful, healthy-looking skin from the inside out. 
1. Nourish Your Skin
By using high performance skincare to help strengthen and protect skin, the first line of defense for every cell in the body.
2. Eat Your Water
By consuming a balanced diet centered on nutritious, water-rich fruits and vegetables to help cells lock in hydration.
3. Awaken Your Body
By participating in physical activities that bring you joy to build muscle that holds ultimate hydration.
4. Be Kind to Your Mind
By managing the stress of modern living and cultivating emotional self-awareness and resilience to help cells stay hydrated and resistant to damage.


 A word from Dr. Murad…

"As a dermatologist, pharmacist and researcher, I have devoted my life to making beautiful, healthy skin attainable for everyone. A healthy complexion is a reflection of total wellness both inside and out. This, in turn, creates a healthy environment for the skin so that if problems do arise, they resolve more easily. Furthermore, skincare can lead the way to overall health. Take all the necessary steps to achieve healthy skin - including the right products, the proper nutrients (from both food and supplements) and positive lifestyle choices - and over time, your whole body will be healthier too."